Management Plan
Based on our Management Principle of "Contributing to International Society and Continuously Increasing Our Contribution." we are promoting business activities that contribute to the convenience, comfort, and safety of people's lives in a wide range of fields under our Long-Term Management Policy.
Management Plan 2030
We are working on a management plan covering the period from 2024 to 2030 to promote dynamic activities for new growth and to accelerate growth through business expansion in the 3 M fields and evolution of our business portfolio.
Mabuchi Motor Value Point (MVP)
Under the Management Plan 2030, we aim to improve the Mabuchi Motor Value Point (MVP), which we consider as our corporate value, by enhancing both financial indicators and unfinanced indicators that contribute to future finances. The MVP is set at 100 points earned for achieving the 2030 guidance, with the percentage of achievement for each year expressed in points. While monitoring the rate of achievement of these indicators, we will strive to increase corporate value through improvements to achieve both financial and unfinanced indicators.
Initiatives to Achieve Management Plan 2030
Business concept "e-MOTO"
Under the Business Plan 2030, we will develop our business activities under the business concept "e-MOTO."
"e-MOTO" is a business concept that aims to provide solutions for the diverse motions desired by our customers and society in our business activities. For many years, we have been developing technologies and providing products with motors at the core, but as we aim for future growth, we realized that we need to provide not only the rotation produced by motors, but also the input of power and the output of various "motions".
In "e-MOTO," we will enhance the types of motors that form the core of "motion". Furthermore, we expand the added value by providing various "motions" that are not limited to rotation as a solution that includes control and unit support.
In expanding our business areas, we will actively utilize M&A and alliances to enhance our organizational capabilities to provide the "motion" that our customers seek. In particular, we will contribute to solving issues faced by society and our customers in the 3 M fields, which are high value-added applications.
The 3 M Fields
In the 3 M fields, we will promote business expansion by providing various motion solutions based on the e-MOTO concept.
| Mobility | In the automotive products area, with the increasing shift to electric vehicles, reductions in electric power consumption are being sought to extend the distance that can be traveled with limited batteries, and we are pursuing the development, manufacturing, and sales of motors with even greater added value in terms of compactness, light weight, and high efficiency. Demand is also growing for motors used in valve actuators for cooling batteries for battery heat management, and we are using our strength in having a lineup of both brush motors and brushless motors to offer solutions that meet the needs of customers, including unit options. In the area of life and industrial products, we are winning new orders for mobility-use brushless motors for a variety of applications including e-bikes, motorized carts for the elderly, and agricultural equipment, and we will continue to work to increase sales by continuing to develop new customers and applications. |
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| Machinery | With the robotics market forecast to grow going forward, we aim to increase our sales of motors for collaborative robots that help to address labor shortages. We are therefore expanding our lineup of products including hollow structure brushless motors, and have received orders for robots for stocking shelves at convenience stores. We will continue to work to expand this business through new applications. With regard to industrial equipment, the reduction of CO2 emissions in manufacturing processes for things like industrial products and foods has become an urgent issue, and with a widening shift from pneumatic and hydraulic systems to electric systems with higher energy conversion efficiencies, we are offering solutions to expand our business. |
| Medical | In terms of applications for health and medical devices, we are focusing on products including motors for high value-added electric toothbrushes that contribute to people’s health. We are stepping up our efforts in the medical devices area by acquiring Mabuchi Electromag, a manufacturer of motors for ventilators and dental care devices, through M&A in July 2021, and are using Mabuchi Electromag products to establish a foothold in medical devices in terms of product lineup and customer base. We will also work to create synergies at an early date with Mabuchi Oken, which was added to the Group in March 2023 and has strengths in small pumps for health and medical devices. With these synergies, we will work to expand our business by strengthening our capabilities in unit options and providing solutions in the area of medical devices as well as the other the 3 M fields. |
Expanding Sales of Motors for Automotive Products and Life and Industrial Products
For Automotive Products
Regarding automotive products, we will work on expanding our share and sales by increasing new adoption for power window and power seat motors, as well as promoting the sales expansion of valve motors and units.
Our products have already been adopted by five Japanese automakers, and we have now secured an order from a sixth company. For power seat motors, we will work on further expanding our business including with major Japanese customers. We will work to increase our share among existing customers by introducing new products that can be used in various mechanisms such as recliners, height adjusters, and tilt adjusters. Regarding motors for parking brakes and door closers, we will engage in the development and sales activities of standard motors that can be applied to multiple uses based on our standardization strategy. In existing product areas where our company holds a high global market share, including those for mirrors, we will strive to further expand sales by launching products equipped with new differentiating technologies.
For Life & Industrial Products
In the area of motors for life and industrial products, we provide high value-added products for applications related to people’s lives, including home appliances and health and medical devices, and for commercial and industrial applications. By adding to the Group in July 2025 the small motor business of Oki Micro Engineering Co., Ltd., with its strength in motors for industrial equipment applications, we will work to expand sales in the machinery area. Going forward, we will strive to create synergies in development, manufacturing, and sales that will lead to overall growth in the life and industrial products business.
Global Risk Management via the Mabuchi Global Management System
Under the "global five-pole structure," which increases the autonomy and independence of overseas business locations to achieve local production for local consumption, we are pursuing the "Mabuchi global management system" with its strength of "diversity" that connects staff across business locations and makes use of diverse values. By straightening a human resource structure that serves as a platform for the promotion of human resource interaction between the head office and business locations, sharing various types of information, and holding meetings that include multiple locations, we are promoting mutual understanding and cooperation at the Group level and strengthening ties among Group locations. In addition, we are developing policies to strengthen vertical ties within each business location and implementing training and multilevel communication measures to instill a shared understanding of the Company’s policies and values. By strengthening the development, manufacturing, and sales structures at each location, we will pursue risk management at the global level to be able to offer a stable supply of high-quality products at reasonable prices despite a drastically changing market environment.
Sustainability Initiatives
Mabuchi views the Sustainable Development Goals (SDGs) as targets that will place an emphasis on people while also facilitating economic growth. We set sustainability targets for 2030 and continue to work proactively to address the global environment and resolve social issues through our business activities, addressing the materiality (important issues) of "corporate activities that do not sacrifice the global environment," "manufacturing that achieves an affluent society and comfortable lives for people," "an environment in which all people can actively participate," and "the fulfillment of our social responsibility." We are working to address climate change by pursuing activities to achieve carbon neutrality by 2050 and are accelerating specific measures to achieve this goal, including the greater use of renewable energy and the creation of environmentally friendly products. We also aim to acquire Science Based Targets (SBT) certification as part of our efforts to reduce greenhouse gas emissions across the entire supply chain. In terms of social issues, we are increasing sales of products that contribute to the achievement of the SDGs, implementing CSR activities across entire supply chains including suppliers, addressing human rights, and working to deepen interest in science among children, who represent the world’s next generation. By contributing to the resolution of issues facing global society through our business, we are mobilizing our comprehensive Group strength toward the achievement of the objective contained in our Management Principle of "Contributing to International Society and Continuously Increasing Our Contribution."