Future Efforts
Providing "Movement" Solutions for Business Portfolio Evolution
As a manufacturer specializing in small DC motors, we use a "standardization strategy" to provide quality motor products that achieve the true value sought by customers at a reasonable price, and have widely contributed to greater convenience, comfort, and safety in people's lives in fields ranging from automotive products to life and industrial products. Going forward, we will evolve our business portfolio for business growth by expanding our portfolio to include providing diverse "movement" solutions while maintaining motors as our core business, to increase our contribution to customers and society. To add depth to our business portfolio, we are introducing a business concept, "e-MOTO". e-MOTO is a business concept that aims to provide solutions for the diverse movements desired by our customers and society through our business activities. In response to increasing customer demand in recent years for unit-type products, we will provide diverse movements that are not limited to rotation, with the aims of expanding our business areas and enhancing added value. We also intend to make proactive use of mergers and acquisitions and tie-ups with outside parties to expand our business in unit-type products and other areas.
We intend to add the high-precision plastic gear manufacturer OB Kogyo Ltd. to the Mabuchi Group in April 2025. OB Kogyo's gear products allow for multi-axis transmission and speed change in the rotational motion generated by the motor, and with an optimal design as a motor and gear unit, we believe this will provide customers with value and enhance products' added value. By leveraging OB Kogyo's capabilities which are highly adaptable to precision molding and global one-stop systems, we will provide customers with optimal value as one group.
3 M Fields
In particular, we are focusing on the three business areas of “mobility,” “machinery,” and “medical,” which we have defined as the “3M areas” for future growth, and are pursuing the following initiatives in those areas.| Mobility | In the automotive products area, with the increasing shift to electric vehicles, reductions in electric power consumption are being sought to extend the distance that can be traveled with limited batteries, and we are pursuing the development, manufacturing, and sales of motors with even greater added value in terms of compactness, light weight, and high efficiency. Demand is also growing for motors used in valve actuators for cooling batteries for battery heat management, and we are using our strength in having a lineup of both brush motors and brushless motors to offer solutions that meet the needs of customers, including unit options. In the area of life and industrial products, we are winning new orders for mobility-use brushless motors for a variety of applications including e-bikes, motorized carts for the elderly, and agricultural equipment, and we will continue to work to increase sales by continuing to develop new customers and applications. |
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| Machinery | With the robotics market forecast to grow going forward, we aim to increase our sales of motors for collaborative robots that help to address labor shortages. We are therefore expanding our lineup of products including hollow structure brushless motors, and have received orders for robots for stocking shelves at convenience stores. We will continue to work to expand this business through new applications. With regard to industrial equipment, the reduction of CO2 emissions in manufacturing processes for things like industrial products and foods has become an urgent issue, and with a widening shift from pneumatic and hydraulic systems to electric systems with higher energy conversion efficiencies, we are offering solutions to expand our business. |
| Medical | In terms of applications for health and medical devices, we are focusing on products including motors for high value-added electric toothbrushes that contribute to people’s health. We are stepping up our efforts in the medical devices area by acquiring Mabuchi Electromag, a manufacturer of motors for ventilators and dental care devices, through M&A in July 2021, and are using Mabuchi Electromag products to establish a foothold in medical devices in terms of product lineup and customer base. We will also work to create synergies at an early date with Mabuchi Oken, which was added to the Group in March 2023 and has strengths in small pumps for health and medical devices. With these synergies, we will work to expand our business by strengthening our capabilities in unit options and providing solutions in the area of medical devices as well as the other 3M areas. |
Expanding Sales of Motors for Automotive Products and Life and Industrial Products
In the area of motors for power window lifters, we are working to increase further the number of models in which our products are installed and further strengthening our sales activities, with the aim of further increasing our market share. Five Japanese automakers were already using our products, and we have won new orders from a sixth. We will work to expand the business of motors for power seats further, including with major Japanese customers. By introducing new products that can be used in a variety of structures including recliners, height adjusters, and tilt adjusters, we are working to increase our share among existing customers. In motor applications including electric parking brakes and door closers, we are developing and promoting sales of standard motors that can be used in a variety of applications, based on our standardization strategy. With regard to motors for door mirrors and other existing product areas where we have a large global market share, we are working toward further sales growth by introducing products that use new technologies that differentiate them from those of competitors.
In the area of motors for life and industrial products, we provide high value-added products for applications related to people’s lives, including home appliances and health and medical devices, and for commercial and industrial applications. By adding to the Group in July 2025 the small motor business of Oki Micro Engineering Co., Ltd., with its strength in motors for industrial equipment applications, we will work to expand sales in the machinery area. Going forward, we will strive to create synergies in development, manufacturing, and sales that will lead to overall growth in the life and industrial products business.
Global Risk Management via the Mabuchi Global Management System
Under the "global five-pole structure," which increases the autonomy and independence of overseas business locations to achieve local production for local consumption, we are pursuing the "Mabuchi global management system" with its strength of "diversity" that connects staff across business locations and makes use of diverse values. By straightening a human resource structure that serves as a platform for the promotion of human resource interaction between the head office and business locations, sharing various types of information, and holding meetings that include multiple locations, we are promoting mutual understanding and cooperation at the Group level and strengthening ties among Group locations. In addition, we are developing policies to strengthen vertical ties within each business location and implementing training and multilevel communication measures to instill a shared understanding of the Company’s policies and values. By strengthening the development, manufacturing, and sales structures at each location, we will pursue risk management at the global level to be able to offer a stable supply of high-quality products at reasonable prices despite a drastically changing market environment.
Sustainability Initiatives
Mabuchi views the Sustainable Development Goals (SDGs) as targets that will place an emphasis on people while also facilitating economic growth. We set sustainability targets for 2030 and continue to work proactively to address the global environment and resolve social issues through our business activities, addressing the materiality (important issues) of "corporate activities that do not sacrifice the global environment," "manufacturing that achieves an affluent society and comfortable lives for people," "an environment in which all people can actively participate," and "the fulfillment of our social responsibility." We are working to address climate change by pursuing activities to achieve carbon neutrality by 2050 and are accelerating specific measures to achieve this goal, including the greater use of renewable energy and the creation of environmentally friendly products. We also aim to acquire Science Based Targets (SBT) certification as part of our efforts to reduce greenhouse gas emissions across the entire supply chain. In terms of social issues, we are increasing sales of products that contribute to the achievement of the SDGs, implementing CSR activities across entire supply chains including suppliers, addressing human rights, and working to deepen interest in science among children, who represent the world’s next generation. By contributing to the resolution of issues facing global society through our business, we are mobilizing our comprehensive Group strength toward the achievement of the objective contained in our Management Principle of "Contributing to International Society and Continuously Increasing Our Contribution."